A sea of purpose
A collaboration between ALSi Apparel × Koru Jewelers × Surf, Play & Heal
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Sea of Purpose
At ALSi, our roots are in the ocean—and so is our purpose. We're proud to introduce Sea of Purpose, a jewelry collection born from the union of elegance, craftsmanship, and social impact.
Created in collaboration with Koru Jewelers, each piece in this limited collection is crafted in 14k gold, adorned with diamonds and vibrant gemstones like tsavorite. These ocean-inspired designs carry more than beauty—they carry meaning.
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Through this partnership, a portion of every sale directly supports the work of Surf, Play & Heal, a nonprofit organization dedicated to empowering young athletes, like our ALSi GIRL Faviola Alcala, in Puerto Rico through surf therapy, sports, wellness, and education.
Why it Matters:
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This collection reflects the values that unite our brands:
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Authentic connection to the ocean
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Commitment to youth empowerment & development of local talent.
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A belief that design can drive change
Together, we're building something that goes beyond apparel—a movement rooted in impact, community, and purpose.